As the most recent generation to enter the workforce, Generation Z is a force to be reckoned with. Born between 1997 and 2012, these young professionals bring fresh perspectives and a unique set of values to the table. To successfully engage and retain Gen Z employees, it's crucial for companies to understand what makes them tick and how their needs differ from those of prior generations.

‍

‍

‍

CALLING OUT GENERATIONAL BS:

‍

Gen Z is known for its strong sense of authenticity and no-nonsense approach to the workplace. They often question the status quo and challenge long-held assumptions, thanks to their digital upbringing and exposure to global issues. This has advanced their BS radar, leading them to question why certain practices are in place and if they truly serve a purpose.

‍

Companies should be prepared to engage in open conversations with Gen Z employees and be willing to reevaluate traditional norms in the workplace. The key is to foster an environment where they feel heard and respected and where they can contribute to positive change.

‍

‍

‍

COMPANY CULTURE MATTERS:

‍

For Gen Z, company culture plays a significant role in their decision to join or stay with an organization. Unlike previous generations that felt more inclined to stay loyal to a company for their whole career (Gen X), or felt like they had to show unquestioned loyalty to their employees (Millenials), Gen Z is happy to leave a job if it misaligns with their values or passions. They seek organizations with a strong sense of purpose, a commitment to diversity and inclusion, and opportunities for personal and professional growth.

‍

To attract and retain Gen Z talent, companies should focus on creating a supportive and inclusive work environment that values individuality and fosters employee well-being.

‍

‍

‍

FLEXIBILITY AND A WORK-LIFE BALANCE:

‍

Raised in the era of both the gig economy and the creator economy, Gen Z values flexibility and autonomy in their work. When evaluating a new prospect, work-life balance becomes a top priority, as does the option to pursue side projects and passions alongside their professional roles.

‍

To accommodate these preferences, companies should consider offering flexible work schedules, remote work options, and opportunities for professional development that cater to individual passions.

‍

‍

‍

EMBRACING TECHNOLOGY:

‍

Gen Z is the first truly digital-native generation, having grown up with smartphones, social media, and an array of digital tools at their fingertips. As a result, they are adept at using technology to communicate and collaborate, often preferring digital channels to traditional forms of communication like phone calls.

‍

Incorporating tech tools and platforms into the workplace can help companies engage and retain Gen Z employees. This could include using collaboration software, offering virtual training, and implementing augmented reality for more immersive experiences.

‍

‍

‍

THE BOTTOM LINE:

‍

Engaging Gen Z in the workplace requires a shift in mindset and a willingness to adapt to their unique needs and values. By fostering an inclusive company culture, providing flexibility, and embracing technology, organizations can create an environment where Gen Z employees can thrive and contribute to a company’s long-term success. Change is easier said than done, but we all know we need it. Whether they are a generation that's too greedy or they simply understand their worth is for you to decide.

‍