Shadow Factory at WeBit Festival 2018
Amit Chatterjee, Shadow Factory founding partner was recently a keynote speaker at the international WeBit festival in Sofia, Bulgaria. In his talk, he spoke about how virtual reality can be used as a powerful storytelling method for companies to promote their brands in more compelling ways.
The festival, which took place from 25 to 27 June, was a one-of-a-kind tech conference and gathering of world experts directly engaging with the top EU policy leaders and key industry innovators in the region. This year's theme — Invent Europe’s Future — had several breakout sessions illustrating how technology and innovation are already paving the way toward a brighter and faster tomorrow across the continent.
The second day of the event featured the WeBit awards which celebrate businesses with the most efficient business models, social impact, social projects, and policy-making in tech markets across the globe. Honors are conferred upon those with significant contributions in digital transformation of business and society, innovative marketing and communications, the future of smart cities and technology, and inspirational leadership. For its work in the field, Shadow Factory was given the New Entertainment Award at the Digital Entertainment and Media Summit.
"Virtual reality lies at the cross-section of creative execution, technical expertise, and enterprise solutions," says Amit. "Our approach to VR is grounded on this principle, no matter the device or platform."