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Overheard at Shadow Factory: Apple Vision Pro Release

After months of anticipation and years of development, Apple has unveiled the Vision Pro headset. Naturally, this has piqued the interest of people everywhere. And we took the liberty of gauging the Crazy Possible team’s initial reaction to the release. Here’s what we found.


Apple’s reputation for seamless user experiences and intuitive interfaces remains unchallenged with the Vision Pro headset. Given our familiarity with Apple devices, we anticipate easy integration and smooth operation. It's a win-win for Apple fans. So if you're in the ecosystem already, rejoice. And if you're not, this might be the time to jump on in.

As a potential B2B offering, the Vision Pro could revolutionize the work environment and enable more engaging and efficient collaboration. Wearing a headset certainly makes it easier to visualise ideas, and to talk with remote workers—rather than holding up your phone to your face.

Early reports from actual users (Check MKBDH here) also suggest that the eye-tracking is pure "magic." With the ability to simply look at the search bar and start talking to find something, search and navigation have been completely revolutionised. Furthermore, the lack of a need for joysticks is also a big win.

But let's not skip over that strong emphasis on hand and eye tracking and real-world interactions so quickly. Because the Vision Pro's bold choices for User Experience (UX) could just pave the way for widespread Augmented Reality adoption. Less hardware means less cumbersome experience and less to learn. Making it easier—hopefully—for someone to adopt.

Considering the range of potential applications, from gaming to content consumption, the Vision Pro holds the promise of delivering highly personalized experiences, fostering collaboration, but most importantly, might just become the new gateway for accessing the digital world of hyper curated content—more on that in our upcoming podcast Equalish.


Despite the enthusiasm surrounding the headset, there are some reservations. The hefty USD 3,500 price tag raises some questions about accessibility and whether consumers will be willing to don the headset in their everyday lives. Just as the price hike of the iPhone caused others to follow (Google, Samsung..etc) it might cause Meta and others to raise their own. It could also price everyone out of the AR market and completely kill the industry. Let's see.

Compatibility with non-Apple software is another concern, as is the possibility of locking users into the Apple ecosystem. that win-win for Apple fans might be big loss for everyone else. Just look at how the Apple Watch won't work with Android phones. Imagine if it did? Additionally, the device’s battery life, weight, and durability are yet to be proven.

A major barrier to the widespread adoption of AR and VR has been the size of the majority of the headsets on the market. In typical Apple fashion, the Vision Pro is aesthetic and stylized, however, the headset remains bulky, failing to solve this problem.


Will the Apple Vision Pro headset enjoy lasting success, or will it share the fate of earlier, short-lived devices? The answer hinges on the real-world improvements they deliver, their comfort and wearability, and the richness of the experiences they offer.

With the official release looking to be in early 2024, we’ll be keeping a close eye on how this product evolves. Will it become a tool for creators or a plaything for consumers? Only time will tell.

For now, our curiosity is sparked by the potential of the Vision Pro, and we eagerly await the opportunity to get our hands on the headset ourselves. Most interestingly is where Apple intends to place this product on their own store and website. As currently there is no mention of it. Will it be within entertainment, TV...etc. The positioning of this device is key.