News

In Memory of Amit Chatterjee
We are saddened to announce the unexpected death of our Founder and Chairman, Amit Chatterjee. Amit passed away at the age of 39, on 9 May 2023 at his home in Connecticut. He will be deeply missed by those who knew him and more so by those who worked with him to build Shadow Factory.

Harnessing Immersive Technology for a Sustainable Future
Our planet is facing serious challenges, including climate change, pollution, and biodiversity loss. Although technology may seem like an unlikely ally, it can play a vital role in promoting sustainability and environmental protection. At Shadow Factory, we have the privilege of using cutting-edge tools to raise awareness about critical environmental issues. Discover how we used immersive technology to make Crazy Possible for two of our partners.
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A Winning Formula: Big Brands and NFTs
There’s no denying that Non-Fungible Tokens (NFTs) have taken the digital realm by storm, unlocking mind-boggling opportunities for creators to cash in on their work. Sure, countless startups have eagerly hopped on the NFT bandwagon, but did you know that big brands hold the secret sauce for smashing success in the NFT arena? Read on as I unveil five perks that give these established players an edge over startups.
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Shadow Factory Partners with the Million Metre Men on Hairy Good AR Filter
One man dies by suicide every minute of every day, which means by the time you finish this article, another man would have passed away unnecessarily. And that’s why the Million Metre Men didn’t pass up the opportunity to help raise awareness for Movember, a charity uniquely placed to address this crisis on a global scale. It’s also why Shadow Factory jumped at the chance to help grow awareness during November with a unique social filter.
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Shadow Factory Shoots a Hole-In-One at WAGS Golf for Good
Golf can be rough. That's why Shadow Factory partnered with Wednesday Afternoon Golf Society (WAGS) to help all golfers hitting the links for the annual “Golf for Good” competition at Kau Sai Chau Golf Course have a tee-riffic time.

Shadow Factory partners with Women of Hong Kong
Shadow Factory partnered with Women of Hong Kong (WOHK) to help engage attendees at their first-anniversary event in the city. Building a beautiful, bespoke Augmented Reality social filter, we inspired guests to share their experiences on social media and help spread the word about the groundbreaking event.

Shadow Factory unveils new group structure, brand identity, and focus on making crazy possible.
Leading next-generation production company Shadow Factory celebrates its 6th anniversary by tackling web3 and the metaverse, revealing a fresh new visual identity and updated positioning, reflecting the company’s recent transformation to a group structure.

Shadow Factory partners with FWD on OMNE app
Shadow Factory partnered with FWD to help deliver their “goal-based” new insurance app, omne, to all 10 markets in Asia. Omne seeks to redefine how people experience insurance with tools that foster micro-habits and daily goal achievement. And to help users achieve daily goals, Shadow Factory created three distinct mini-games that would be recommended to users based on their distinct preferences, interests, and desires.