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News

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Lucid Worlds: A Next-Gen Social Platform Pioneering a New-Wave of Technology

Launching today, Lucid Worlds is redefining how brands and consumers connect and interact in the virtual world. With a clear and simple vision, the platform enables users to express their creativity, monetize their content, and forge deeper connections within a versatile and accessible ecosystem.
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The Kindness Bug: How Cultivating a Kind Workplace Can be Positively Beneficial

Kindness is a powerful quality that can transform any workplace into a supportive and positive environment. It often goes overlooked, but by fostering kindness in the workplace, we can enhance teamwork, boost morale, improve overall job satisfaction, and promote the well-being of ourselves and others.
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Virtual Experiences: The 4 Types of Data you Need to Know About

In the ever-evolving landscape of the digital world, user data has become a goldmine for businesses venturing into this space. By collecting, understanding, and analyzing this data, companies can gain valuable insights into consumer preferences, behavioral patterns, and market trends. 
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Finding Balance: The Role of Technology in Self-Care

Do you consciously make time for yourself? We all know how easy it can be to get caught up in the never-ending to-do lists and demands of daily life, but neglecting our self-care can have big consequences. And I’m here to remind you to slow down, take a breath, and focus on yourself for a change.
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Appointment of Group Chairman

Shadow Factory is pleased to announce the appointment of Saurav Chatterjee as Group Chairman of Shadow Factory. Saurav is the brother of the late Amit Chatterjee, Founder of Shadow Factory, and brings a wealth of experience and knowledge to the role and we are very pleased to have him on board.
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Gen Z in the Workplace: A Greedy Generation or the First to Know its Worth?

As the most recent generation to enter the workforce, Generation Z is a force to be reckoned with. Born between 1997 and 2012, these young professionals bring fresh perspectives and a unique set of values to the table. To successfully engage and retain Gen Z employees, it's crucial for companies to understand what makes them tick and how their needs differ from those of prior generations.
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Technology: A Double-Edged Sword

In today's world, technology is an integral part of our lives, and let's face it, it’s here to stay. We use it for work, entertainment, communication, and to manage our daily lives, from tasks to travel. But it's crucial to recognize the negative impact of too much screen time on our mental, physical, and emotional well-being. Setting boundaries and having a healthy relationship with technology is essential for maintaining balance and wellbeing, helping you perform better in life in the long run. And who’s responsible for managing this? YOU!‍
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Overheard at Shadow Factory: Apple Vision Pro Release

After months of anticipation and years of development, Apple has unveiled the Vision Pro headset. Naturally, this has piqued the interest of people everywhere. And we took the liberty of gauging the Crazy Possible team’s initial reaction to the release, and here’s what we found.
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Metaverse Fashion Week: A Step Forward in the Digital Fashion World

This past March, the 2nd annual Metaverse Fashion Week (MVFW) took place, featuring a 5-day virtual extravaganza with over 60 participating brands, artists, and designers, showcasing their latest digital fashion designs. The event attracted a total of 26,000 unique visitors (similar attendance to an English Champion League football match), a decrease from last year’s attendance of 108,000 (a similar daily attendance to Coachella).
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The Future of Beauty: Tech Trends That'll Make You Glow

The beauty industry is undergoing a much-needed (technical) glow-up. As a beauty enthusiast with a keen eye for the latest trends, I've been closely following the rise of immersive technology in this highly competitive landscape. From Augmented Reality to Virtual Reality and beyond, beauty brands are leveraging cutting-edge tools to create unforgettable customer experiences.
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In Memory of Amit Chatterjee

We are saddened to announce the unexpected death of our Founder and Chairman, Amit Chatterjee. Amit passed away at the age of 39, on 9 May 2023 at his home in Connecticut. He will be deeply missed by those who knew him and more so by those who worked with him to build Shadow Factory.
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Harnessing Immersive Technology for a Sustainable Future

Our planet is facing serious challenges, including climate change, pollution, and biodiversity loss. Although technology may seem like an unlikely ally, it can play a vital role in promoting sustainability and environmental protection. At Shadow Factory, we have the privilege of using cutting-edge tools to raise awareness about critical environmental issues. Discover how we used immersive technology to make Crazy Possible for two of our partners.
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A Winning Formula: Big Brands and NFTs

There’s no denying that Non-Fungible Tokens (NFTs) have taken the digital realm by storm, unlocking mind-boggling opportunities for creators to cash in on their work. Sure, countless startups have eagerly hopped on the NFT bandwagon, but did you know that big brands hold the secret sauce for smashing success in the NFT arena? Read on as I unveil five perks that give these established players an edge over startups.
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Shadow Factory Becomes the First Company to Adopt a “Work from Metaverse” Policy.

Shadow Factory, a pioneering leader in frontier technology, is proud to announce its groundbreaking new “Work from Metaverse” (WFM) policy. As the first company in the world to fully embrace this innovative approach, Shadow Factory is setting the stage for the future of work, enabling employees to collaborate, create, and innovate in an immersive and virtual environment.
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Shadow Factory Partners with the Million Metre Men on Hairy Good AR Filter

One man dies by suicide every minute of every day, which means by the time you finish this article, another man would have passed away unnecessarily. And that’s why the Million Metre Men didn’t pass up the opportunity to help raise awareness for Movember, a charity uniquely placed to address this crisis on a global scale. It’s also why Shadow Factory jumped at the chance to help grow awareness during November with a unique social filter.
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Shadow Factory Shoots a Hole-In-One at WAGS Golf for Good

Golf can be rough. That's why Shadow Factory partnered with Wednesday Afternoon Golf Society (WAGS) to help all golfers hitting the links for the annual “Golf for Good” competition at Kau Sai Chau Golf Course have a tee-riffic time.
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Shadow Factory partners with Women of Hong Kong

Shadow Factory partnered with Women of Hong Kong (WOHK) to help engage attendees at their first-anniversary event in the city. Building a beautiful, bespoke Augmented Reality social filter, we inspired guests to share their experiences on social media and help spread the word about the groundbreaking event.
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Shadow Factory unveils new group structure, brand identity, and focus on making crazy possible.

Leading next-generation production company Shadow Factory celebrates its 6th anniversary by tackling web3 and the metaverse, revealing a fresh new visual identity and updated positioning, reflecting the company’s recent transformation to a group structure.
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Shadow Factory partners with FWD on OMNE app

Shadow Factory partnered with FWD to help deliver their “goal-based” new insurance app, omne, to all 10 markets in Asia. Omne seeks to redefine how people experience insurance with tools that foster micro-habits and daily goal achievement. And to help users achieve daily goals, Shadow Factory created three distinct mini-games that would be recommended to users based on their distinct preferences, interests, and desires.