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Shadow Factory unveils new group structure, brand identity, and focus on making crazy possible.

Leading next-generation production company Shadow Factory celebrates its 6th anniversary by tackling web3 and the metaverse, revealing a fresh new visual identity and updated positioning, reflecting the company’s recent transformation to a group structure.

Web3 is clearly the future of the internet which is finally on the verge of delivering its promise of immersive connectivity and the convergence of offline and online experiences. We at Shadow Factory have fully embraced the world to come, and as such, we have transformed the business into a full-service suite of companies aimed at providing solutions for consumer services in Web3 and the Metaverse.” Amit Chatterjee, Founder & Group Chairman

Shadow Factory has launched two new divisions this year, comprising of Shadow Factory Games and Shadow Factory Creative. Collectively, the Group’s mandate is to provide integrated content and solutions for consumers in a Web3/Metaverse context, covering various industries such as gaming, entertainment, fashion and high-tech. Led by Founder and Group Chairman, Amit Chatterjee, and Group CEO, Andrew Dunn, Shadow Factory is the leading next-generation creative studio delivering end-to-end solutions for digitally hungry, digital-native clients.

“Our new brand identity represents an exciting direction for Shadow Factory as a Group, as we expand our offering through metaverse-as-a-service capabilities and continue to deliver world-class creative solutions for our clients.” Andrew Dunn, Group CEO

Drawing on years of experience and the latest technology, the newly established Shadow Factory Games will focus on building a metaverse-as-a-service offering for brands, as well as developing the future of NFTs and digital gaming. Spearheaded by industry veteran and Head of Studio, Neal Chung-Yee, Shadow Factory Games are committed to developing proprietary IPs and bleeding-edge experiences that have previously never been possible.

“We’re excited to start this new chapter and continue to develop ground-breaking projects that leverage the very best in VR, AR, NFT, and Metaverse technology.Neal Chung-Yee, Head of Studio, Shadow Factory Games

Shadow Factory Creative, under the new leadership of Roger DeLeon, Managing Director, and Louise Dunn, Head of Operations, will continue to deliver crazy possible inspiration, ideas, and solutions to clients looking to execute anything from digital video production to the latest Virtual Reality (VR) and Augmented Reality (AR) experiences and the Metaverse. Already specialists in experiential storytelling, the newly named Shadow Factory Creative is the leading Metaverse/Web3 consultancy, combining a multi-disciplinary focus with an enterprise solutions mindset.

“The formation of Shadow Factory Creative and Games was a long time coming. We had a vision to formally expand our offerings from early in the company, and it is with immense pleasure that we can announce it now. As a full stack agency, we have always prided ourselves in taking projects from conception through to production and execution. With everything under one roof, we do make even the craziest ideas truly possible.” Roger A. DeLeon, Managing Director, Shadow Factory Creative

The new Shadow Factory brand identity incorporates both new divisions in one refreshed look and feel. Initial elements of the new Shadow Factory branding include:

New Logo: a clear representation of the company, people, and culture the new logo is modern, smart, and playfully simple. The circle and square originate from their previous cog logo, signifying the creation of the two new specialist units from one. 

New Tagline: Shadow Factory is known for delivering virtually anything. The new tagline “Crazy. Possible.” clearly defines their ability to do what seemingly can’t be done. 

New Brand Colors: two new brand colors help distinguish the brand’s new “duality.” "Blue Sky Blue" stands for fresh new horizons, while "Crazy Orange" represents creativity. 

ABOUT SHADOW FACTORY

Shadow Factory is a group of companies leading production for indescribable content and experiential storytelling. As a full-service digital creative agency and gaming studio, they are specialists at developing interactive media, VR/AR content, Metaverse solutions, NFT projects, and blockchain solutions. With the right people, passion, and technology  they make crazy possible.