Shadow Factory worked with the Canada National Exhibition team to build an Augmented Reality mobile application. This one-of-a-kind AR App helped to enhance consumer engagement with event attendees. Launched in conjunction with the Legend of the Silk Roads, the mobile AR “Lanterns Come To Life!” experience allowed users to see 15 traditional Chinese lanterns in Augmented Reality right before their eyes. With more than 200,000 attendees, the app had 11,000 downloads in just 18 days.