Royal Oak 50th Anniversary - Augmented Reality Filter
A 3D GCI model of the luxury watch product was created purely from reference photos.
In celebration of Audemars Piguet’s 50th Anniversary of the Royal Oak, we helped make Crazy Possible for #Legend magazine with their first ever Web AR magazine cover. The 3D CGI activation consists of two distinct luxury watch trigger images—one on the cover and one inside the AR magazine—highlighting the heritage and provenance of the AP moniker. A 3D GCI model of the luxury watch product was created purely from reference photos. With water and snow visual effects that are almost as stunning as the luxury product itself.