Colour Me Magic – Augmented Reality App
A first-of-its-kind AR colour book that brought each child’s design to life across a series of interactive games.
Shadow Factory took to the skies, continuing a successful relationship with the Singapore’s flagship Airline, to create a hands-on, kid-friendly experience that was both digital and personal. Through the development of a physical colouring book that was Augmented Reality enhanced, the team were able to let children embrace cutting-edge technology through a friendly gateway. By following along and coloring in the playful mascots, children unlocked AR activations within a native mobile app, custom to the Singapore Airlines experience. Once unlocked, users delved into several mobile mini games and informative videos, plus they could redeem discounts.
Of its kind colouring book
Unique AR Animals
Interactive Mobile Games
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